#Beauty

The ‘Clean Beauty’ Label Has No FDA Definition: What It Actually Signals on a Bottle

TL;DR: The word ‘clean’ on a cosmetic bottle has no legal meaning in the United States. The FDA does not define it,…

The 10-step routine Korean women actually use, and the one Western Instagram invented

TL;DR: The 10-step routine was a marketing translation that turned a flexible Korean approach into a fixed Western consumption ladder. I spent…