The ‘naturally-derived’ label: what survives the chemistry
A reader sent me a photograph last month of the back of a moisturiser. The front said “98% naturally-derived ingredients”. The ingredient…
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A reader sent me a photograph last month of the back of a moisturiser. The front said “98% naturally-derived ingredients”. The ingredient…
TL;DR: The INCI list is ordered by concentration above 1%, then in any order below. Five ingredients almost always live below the…