#Label

The ‘naturally-derived’ label: what survives the chemistry

A reader sent me a photograph last month of the back of a moisturiser. The front said “98% naturally-derived ingredients”. The ingredient…

INCI literacy: 5 ingredients that always sit near the bottom of the label, and why that is wrong

TL;DR: The INCI list is ordered by concentration above 1%, then in any order below. Five ingredients almost always live below the…